A = Start a business
B = Makes lot of Money
C = Have a great life
You hear it all the time – money doesn’t buy you happiness – it simply doesn’t!
What I want to share with you in this book is everything I have learnt over the last 25 years in business that will enable you to build or operate a business that DOES WORK FOR YOU!
I want to share with you one of my first major business experiences.
My first major business was a concrete manufacturing business. Not having any experience in business we just got into it and grew this business. It started on a small plot of land making wall panels to within 4 years a business turning over more than $12 million per year with over 100 employees. It was a challenging business in so many ways.
This business taught me some very painful lessons which I would not wish on anyone. It had so many issues: Factory costs and leases, large number of employees, poor cash flow payments, impacts from poor weather, unions, industry with low ethics, many variables, tight margins and schedules and the list goes on. You see until you experience different types of businesses it is hard to compare.
This was truly a business that felt like a massive weight. It got to a point where we just had to keep going – too much at stake to stop even though it was very challenging to keep moving.
After a sequence of events this business failed and as a result we lost everything and I ended up bankrupt. It was a very challenging period of life. At the same time there was a huge relief – as I was not sure where it was heading and how it was ever going to get better.
The greatest gift from this was the lessons was getting a significant and direct experience of what an extremely Non Ideal business looked liked. This experience and outcomes shaped my view of life and business forever.
So at the end of the day this is the key – a business that works for YOU personally. This is what the Ideal Business must look like.