What are some areas to consider when looking at potential partners and how to determine who could be a potential fit?
- If you have built up a following, a database, or an extensive quality list – consider what these people may want and need that you do not provide but could do
- Unconverted leads are another opportunity – these are people that have engaged with your business but did not convert to a client. What parallel services or products could they be offered.
- You may have developed a specific product or service that works brilliantly but are unable to scale effectively – who could help you scale revenue in a win-win approach.
- You have clients that have requested additional products or services which you do not want to do – this shows potential demand to help your clients and scale your business. This could work in reverse with potential partners as well.
- Who are your centres of influence for your business? What other businesses know who your client is before you do and are able to influence them through an arrangement using their trust and relationships
- You may have constrained your business geographically but would like to scale by spreading your target client base – either national or international.
- You would like to stop a specific service or product as it does not work well for you but have ongoing demand that could be satisfied
What is needed here is to pick the top 3 areas in which you think there is the best opportunity and low-hanging fruit, do a high-level frameup, compile a list of potential partners and reach out. It will become clear as to whether or not a partnership is possible fairly quickly from my experience in doing this.