There is absolutely no way this doesn’t turn most readers off. I’m going to talk about something rather boring but the backbone of scaling a business. Systems. But, specifically the intricacies of a franchise system.
Having solid systems and processes in place will ensure that as you scale your standards and service levels are not impacted. Through creating a franchise model it is necessary to have comprehensive training and an operating framework in place to bring onboard new Franchisees. Through doing this it will ensure that your operational framework stays ahead of the demands from increasing your revenue.
One distinct advantage of the Franchising model is having financially invested, independent business owners (your franchisees) who are motivated to scale and grow their individual businesses. This should be a key objective in the rollout of any franchise model. Your job as the Franchisor is to provide the required support and framework which allows this to happen. This built-in motivating force of expansion and growth can not be underestimated when aiming to grow a business.
This of course will depend on the franchise model and how it is established. My preference is to have Franchisees not only deliver the product/service but also spend time growing and expanding their business through local business development and sales activity. To do this a model must provide the corresponding framework, systems, and training for Franchisees so that they can be enabled to implement growth in their business without depending on the Franchisor solely for growth.
Scaling is inherently part of any Franchise model. Essential to ensure that the return/financial incentives for both the Franchisor and Franchisee encourage and drive a partnership of growth.
That’s why the correct systems are needed for designing your franchise. It must be a win-win agreement between both these parties. With the correct systems and support, you can create this harmony between franchisee and franchisor.