Did you know…
*Founded in 1945 in Glendale, California, Baskin-Robbins has grown to become the world’s largest chain of ice cream specialty shops while staying true to its neighborhood ice cream parlor values. Baskin-Robbins was co-founded by brothers-in-law and ice cream enthusiasts Irvine “Irv” Robbins and Burton “Burt” Baskin.
*Baskin-Robbins is the only ice cream chain in the world that has the unique “31 flavors” concept. It represents a different flavor for each day of the month.
*Burt Baskin and Irv Robbins, the founders of Baskin Robbins, were brothers-in-law. Burt married Irv’s sister Shirley in 1942.
*The 1960s were characterized by Beatlemania. Just before the Beatle’s first US tour, a reporter from the Washington Post called up Baskin Robbins to know what flavor they had come up with to honor the Beatles. The question caught Mr. Roberts by surprise as he hadn’t even thought about it at the time. But he quickly replied, “Beatle Nut, of course”. The new flavor was created, manufactured, and delivered within 5 days.
*The Gold Medal Ribbon flavor was introduced in connection with the 1980 Winter Olympics in the U.S.
*Baskin Robbins is the current Guinness World Record holder for the largest cup of ice cream. It was made on September 13, 2005, in celebration of its 60th birthday. This massive chunk of vanilla ice cream weighed 8,865 pounds!
*BR’s trademark colors are blue and pink. Its specialty is that the color pink in the logo forms not only a part of the letters BR but also the number 31, representing the famous 31 flavor concept of Baskin Robbins.