The market will decide on every part of your business. Always have and always will.
So if you decide to head down the franchising path, you have to have 100% certainty that it will be a better outcome for your clients.
By having conducted need and want interviews. If you have never conducted a need and want survey it’s a simple questionnaire about what your clients need, what would they want to make their experience better. If you can ask a handful of powerful questions you will now understand what ‘better’ looks like and can then use this data to check if the franchising path will deliver ‘better’. You see, I don’t believe that Franchising should provide what you are doing now – it should take everything to the next level.
By looking closely and what your clients are telling you and precisely what new services or improvements you can make – will this approach deliver that to them?
The way to eliminate your risk in evolving your business model is to ensure that it delivers solutions to their existing problems, which no one else is doing or doing very well. There is no guesswork or speculation in this process – it’s going directly to the source, so you can be confident that you are on the right track.
This should be the number one focus of your validation approach—better outcomes for your clients.